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An empirical and logical exploration of the strategic compatibility of best practice and product innovation : preliminary insights from Australian and New Zealand manufacturing ind...

Hindle, Kevin - 2000

In an attempt to enhance debate focused on an established academic controversy, this study re-investigated selected data from the 1994 AMC survey of Australian and New Zealand manufacturing practices to test the hypothesis that best practice and product innovation may be incompatible generic...

Persistent link: https://www.econbiz.de/10009483813

Marketplace footprints : connecting marketing communication and corporate brands

Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609

Persistent link: https://www.econbiz.de/10003990970

Joe Camel : post-mortem of a brand spokesperson

Weinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 401-430

Persistent link: https://www.econbiz.de/10008649366

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162

How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement

Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468

Persistent link: https://www.econbiz.de/10010481166

Publicity and advertising : what matter most for sales?

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008

Persistent link: https://www.econbiz.de/10010461822

Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10012293500

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. - 2015

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances...

Persistent link: https://www.econbiz.de/10012401967

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. - 2015

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the...

Persistent link: https://www.econbiz.de/10012401968

Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Spotts, Harlan E.; Lambert, David R.; Joyce, Mary L. - In: Journal of marketing education : JME (1998), pp. 210-218

Persistent link: https://www.econbiz.de/10007347995