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The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie; Boshoff, Christo - In: Journal of strategic marketing 31 (2023) 2, pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Doing good by telling stories : emotion in social entrepreneurship communication
Roundy, Philip T. - In: Journal of small business strategy 24 (2014) 2, pp. 41-68
Persistent link: https://www.econbiz.de/10010404522
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Examining the role of narrative performance appraisal comments on performance
David, Emily M. - In: Human performance 26 (2013) 5, pp. 430-450
Persistent link: https://www.econbiz.de/10010233270
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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
Vlachou, Styliani - In: Biometrics and neuroscience research in business and …, (pp. 99-116). 2024
Persistent link: https://www.econbiz.de/10014560327
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The role of protest scenario in the neural response to the supportive communication
Calatayud, Daniel Pinazo; Barros-Loscertales, Alfonso; … - In: International journal of nonprofit & voluntary sector … 17 (2012) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10009778676
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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How to design and deliver stories about tourism destinations
Kim, Jong-Hyeong; Youn, Hyewon - In: Journal of travel research : a quarterly publication of … 56 (2017) 6, pp. 808-820
Persistent link: https://www.econbiz.de/10011708872
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When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …
Persistent link: https://www.econbiz.de/10014285415
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Storytelling and retromarketing : strengthening brand communication
Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62
Persistent link: https://www.econbiz.de/10013330722