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Einführung in die moderne Unternehmenskommunikation : Grundlagen, Theorien und Praxis

Rommerskirchen, Jan; Roslon, Michael - 2020

Persistent link: https://www.econbiz.de/10012212703

Classifying the narrated #selfie : genre typing human-branding activity

Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857

Persistent link: https://www.econbiz.de/10011617861

Einführung in die moderne Unternehmenskommunikation : Grundlagen, Theorien und Praxis

Rommerskirchen, Jan; Roslon, Michael - 2020

Die Kommunikation von Unternehmen -- Die Arbeit an der Kommunikation -- Botschaften entwickeln -- Marken sprechen …Dieses Buch bietet eine verständliche und aktuelle Einführung in die vielfältigen Teilbereiche der Kommunikation von … Unternehmen. Es hilft Studierenden und Praktikern, die komplexen Zusammenhänge zwischen der Kommunikation von Unternehmen und den …

Persistent link: https://www.econbiz.de/10012403087

Does storytelling add value to fine Bordeaux wines?

Mora, Pierre; Livat, Florine - In: Wine Economics and Policy 2 (2013) 1, pp. 3-10

Purpose: The purpose of this paper is to understand if the use of a vineyard's storytelling helps to better understand … the appellations of origin, four main styles of communication can be identified. The research also shows a link between … the price level of the wine and the style of the corporate storytelling. Originality/value: There has been a strong …

Persistent link: https://www.econbiz.de/10011867801

Storytelling in the selection interview? : how applicants respond to past behavior questions

Bangerter, Adrian; Corvalan, Paloma; Cavin, Charlotte - In: Journal of business and psychology 29 (2014) 4, pp. 593-604

Persistent link: https://www.econbiz.de/10010441710

Innovationskommunikation in den Arenen der Medien : Campaigning, Framing und Storytelling

Huck-Sandhu, Simone - In: Kommunikation als Erfolgsfaktor im …, (pp. 195-208). 2009

Persistent link: https://www.econbiz.de/10014562444

Online interactive storytelling : evaluation of the viewer experience of 360-degree videos

Świerczyńska-Kaczor, Urszula; Żelazowska, Monika; … - In: Journal of economics & management 36 (2019) 2, pp. 105-122

Persistent link: https://www.econbiz.de/10012173798

Recycling stories : mantras, communication, and organizational materialization

Brummans, Boris H. J. M.; Hwang, Jennie M.; Cheong, … - In: Organization studies : an international … 41 (2020) 1, pp. 103-126

Persistent link: https://www.econbiz.de/10012175669

The Story of Paramount Communications v. QVC Network : Everything is Personal

Kamar, Ehud - 2013

This chapter tells the story of the famous takeover decision in Paramount Communications v. QVC Network. The battle over Paramount lends support to the view that non-pecuniary motivations can sometimes explain battles for corporate control and management behavior better than pecuniary...

Persistent link: https://www.econbiz.de/10014211943

Communication, Trust and Leadership in Co-Managing Biodiversity : A Network Analysis to Understand Social Drivers Shaping a Common Narrative

Koch, Larissa; Gorris, Philipp; Prell, Christina; … - 2022

Environmental co-management has been advocated and applied in diverse contexts as an integrative and inclusive approach to make biodiversity conservation more effective and contextual. Co-management however requires the actors involved to overcome tacit boundaries and reconcile different...

Persistent link: https://www.econbiz.de/10014078928