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Narratives and economic policy : theoretical explorations and the case of central bank communication in Brazil

Herrmann-Pillath, Carsten; Macedo, Luís Otávio Bau - In: Journal of contextual economics : Schmollers Jahrbuch 141 (2021) 3, pp. 243-271

Persistent link: https://www.econbiz.de/10013465149

Storytelling networks that build community power : urban equity advocacy from a communication infrastructure lens

Villanueva, George - In: Management communication quarterly : an international … 36 (2022) 4, pp. 637-663

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Enhancing communicative competence in English Second Language classrooms through traditional storytelling

Hilda, Nomasomi Matiso; Pelokazi, Nqabeni - 2023

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Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership

Rupp, Miriam - 2016 - 1. Auflage

Storytelling als Basis für modernes Content Marketing Wirkung und Erzählformate guter Geschichten Zahlreiche … anschauliche Beispiele und praktische Checklisten zur Ideenfindung Storytelling ist für Marketingabteilungen das neue Fundament in …, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. Doch was genau machen sie …

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Storytelling

Adlmaier-Herbst, Dieter Georg - 2011 - 2., überarb. Aufl.

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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Vignolles, Alexandra (ed.); Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023

- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced...

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Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes

Hamby, Anne; Orazi, Davide; Moreau, Patrick - In: Journal of business research : JBR 170 (2024), pp. 1-11

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Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the … communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …

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Die Storytheater-Methode : strategisches Geschichtenerzählen im Business

Stevenson, Doug - 2008

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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen

Chlopczyk, Jacques (ed.) - 2017

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