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Exploring internal stakeholders' emotionalattachment & corporate brand perceptionsthrough corporate storytelling for branding

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-22

through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative …

Persistent link: https://www.econbiz.de/10012643839

Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person

Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648877

The involvement and influence of emotions in problematic business relationships

Tähtinen, Jaana; Blois, Keith J. - In: Industrial marketing management : the international … 40 (2011) 6, pp. 907-918

Persistent link: https://www.econbiz.de/10009348546

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298

Persistent link: https://www.econbiz.de/10012493860

The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence

Kim, Eunjin; Muralidharan, Sidharth - In: Journal of advertising research 60 (2020) 4, pp. 452-466

Persistent link: https://www.econbiz.de/10012495780

An affecting story

Logan, William - 1845

Persistent link: https://www.econbiz.de/10012339222

Quantum empathy : an alternative narrative for global transcendence

Pavlovich, Kathryn - In: Journal of management, spirituality & religion : JMSR 17 (2020) 4, pp. 333-347

society. It draws on contemplative practices such as mindfulness, reflexivity and empathy that may contribute to closing the … the universe (quantum empathy) that may bridge across, through and beyond boundaries to link our human experience. At this … quantum level, empathy is an entangled, interconnected and indeterminate shared existence that may support the ethical shift …

Persistent link: https://www.econbiz.de/10012255492

The impact of tourism activity type on emotion and storytelling : The moderating roles of travel companion presence and relative ability

Su, LuJun; Cheng, Jin; Swanson, Scott R. - In: Tourism management : research, policies, practice 81 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012297489

A model of memorable tourism experience : the effects on satisfaction, affective commitment, and storytelling

Zhong, Yun Ying; Busser, James; Baloglu, Seyhmus - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 2, pp. 201-217

Persistent link: https://www.econbiz.de/10011717959

Managing compassionately? : managerial narratives about grief and compassion

Peticca-Harris, Amanda - In: Human relations : towards the integration of the social … 72 (2019) 3, pp. 588-612

Persistent link: https://www.econbiz.de/10011987498