Einleitung -- Die Entwicklung der deutschen Marketingwissenschaft und -praxis von 1950 bis 1990 -- Die Anwendung von Erkenntnissen der absatzwirtschaftlichen bzw. Marketingtheorie in der Dortmunder Brauindustrie von 1950 bis 1990 -- Resümee -- Anhang.

Die pharmazeutische Industrie sowie das gesamte Gesundheitswesen stecken inmitten eines umfassenden Wandlungsprozesses. Solchen Wandlungen kann man am Besten mit Innovationen begegnen. Es müssen neue Ansätze umgesetzt werden, um die Produktivität weiter zu steigern. Weiterhin ist die stetige...

Kingdom of Nokia tells a fascinating story of corporatism in Finland. How did the mobile phone giant Nokia make the Finnish elite willing to serve the interests of the company? Nokia became a global player in mobile communications in the 1990s, and helped establish Anglo-Saxon capitalism in...

Since the election of Vladimir Putin as president of Russia in 2000 Rosneft has become one of the cornerstones of the strategy for the Russian state to retake control over the ‘commanding heights’ of the economy, and in particular the energy sector. However, having now established itself as...

The Munich Re was founded in 1880 and is from the very start till this day one of the leading insurance companies in the world. Despite its long and successfull existance the company’s history has not been reported yet in a way that fulfilled scientific criteria. This paper can be seen as a...