Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and … advantage by integrating and effectively utilizing their capabilities in administration, manufacturing, and marketing resources …, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …