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Wachsamkeit in der industriellen Beschaffung : Dimensionen, Determinanten und Konsequenzen
Hansen, Felix - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003838788
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Der Einfluss elektronischer Beschaffung auf B2B-Geschäftsbeziehungen
Zinnbauer, Markus - 2006
Persistent link: https://www.econbiz.de/10003414545
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Procurement cost reduction for customized non-critical items in an automotive supply chain : an action research project
Pereira, Giancarlo Medeiros; Sellitto, Miguel Afonso; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10008907892
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Die Rolle des Verwenders im Buying-Center : das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte
Rolfes, Ludger - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003527951
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Combining industrial buyer and seller strategies for international supply and marketing management
Andersson, Svante; Servais, Per - In: European business review : EBR ; the official journal … 22 (2010) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10003942271
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Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924735
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779