Sutanonpaiboon, Janejira; Hamimah Mastor, Nor - In: Chinese Management Studies 4 (2010) 2, pp. 141-153
banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease … of use, perceived usefulness, and trust on the intention to use internet banking among Malay and Chinese ethnic groups …, and trust, all have significant effect on the intention to use internet banking. Further examination of the regression …