Wallace, Elaine; de Chernatony, Leslie; Buil, Isabel - In: European Journal of Marketing 47 (2013) 11/12, pp. 1781-1803
banking, and profile employee types. Design/methodology/approach – Attitudinal and demographic data from a sample of 404 front … Disruptors exist within retail banking. The authors provide an employee profile for each employee type. They found Champions … important questions for hiring, training and rewarding front line banking employees. The authors also provide guidelines for …