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Ko, Eunju
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1
Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000672109
Saved in:
2
Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten
Fichtner, Tanja
-
2006
Persistent link: https://www.econbiz.de/10003359336
Saved in:
3
The importance of Austalian corporate brand and grape varietal wines : hedonic pricing in the British Columbia wine
market
Carew, Richard
;
Florkowski, Wojciech J.
- In:
Journal of wine economics
3
(
2008
)
2
,
pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
Saved in:
4
Proliferation of Brewers’ Brands and price uniformity in Canadian beer markets
Eckert, Andrew
;
West, Douglas S.
- In:
Review of industrial organization : RIO
42
(
2013
)
1
,
pp. 63-83
Persistent link: https://www.econbiz.de/10009696981
Saved in:
5
Service Branding : ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes
Kehrer, Rico
-
2005
Persistent link: https://www.econbiz.de/10003099498
Saved in:
6
Strategische Optimierung von Markenportfolios : Entwicklung eines ganzheitlichen Konzeptrahmens zur Konfiguration und Gestaltung von Markenportfolios für die Braubranche in Deutsch...
Rehbock, Florian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400562
Saved in:
7
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001476675
Saved in:
8
The ironic marketing of heritage and nostalgia : the branding of Bushells tea, 1983-c.1990
Khamis, Susie
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10011626965
Saved in:
9
In a galaxy far, far away ...
market
yourself differently
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 593-598
Persistent link: https://www.econbiz.de/10011687300
Saved in:
10
Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10004367108
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