Perrigot, Rozenn; Herrbach, Olivier - In: International Journal of Retail & Distribution Management 40 (2012) 7, pp. 544-563
Purpose – The purpose of this paper is to examine franchisee perception of company‐owned outlets within their network. Design/methodology/approach – The paper uses a qualitative approach, based on 38 interviews of franchisees belonging to plural form networks from various industries....