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Corporate Marketing Planning
Brion, John M. - 1967
Persistent link: https://www.econbiz.de/10000630239
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Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel; Maurer, Fabian - 1999
Persistent link: https://www.econbiz.de/10000681573
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Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton - 1999
Persistent link: https://www.econbiz.de/10000682733
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Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank - 1997
Persistent link: https://www.econbiz.de/10000634717
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Das Herstellerimage im Handel : eine empirische Untersuchung zum vertikalen Marketing
Franke, Nikolaus - 1997
Persistent link: https://www.econbiz.de/10000639961
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887
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The contribution of public relations in the future
Caywood, Clarke - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 196-207). 2008
Persistent link: https://www.econbiz.de/10003755922
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Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna - In: The Ashgate research companion to corporate social …, (pp. 387-397). 2008
Persistent link: https://www.econbiz.de/10003738648
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Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel; Chebat, Jean-Charles - In: Journal of business research : JBR 62 (2009) 6, pp. 581-587
Persistent link: https://www.econbiz.de/10003853687