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How do consumers in the Web 2....
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2
Cho, Chang-Hoan
2
Harris, Matthew C.
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Health marketing quarterly
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of promotion management : JPM
4
International journal of advertising : the review of marketing communications
2
Journal of business ethics : JOBE
2
American economic journal : a journal of the American Economic Association
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
2
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
Saved in:
3
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
Saved in:
4
Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
Saved in:
5
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
6
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
7
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
8
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
9
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
10
Cultural orientation and the persuasive effects of fear appeals : the case of anti-smoking public service announcements
Lee, Hyung Seok
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10009567788
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