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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy; Vermeulen, Nicolas - In: International journal of market research 63 (2021) 3, pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
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Tigerblood : newspapers, blogs, and the founding of information technology firms
Greenwood, Brad N.; Gopal, Anand - In: Information systems research : ISR 26 (2015) 4, pp. 812-828
Persistent link: https://www.econbiz.de/10011420843
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How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek; Griseri, Luca - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
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Medienwandel kompakt 2008 - 2010 : Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - ausgewählte Netzveröffentlichungen
Krone, Jan - 2011 - 1. Auflage 2011 (Online-Ausg.)
Internet.Die Beiträge entstammen den bekanntesten deutschen Netzpublikationen/Blogs (zum Beispiel der mit dem Grimme Online …, stellt gleichermaßen einen Effekt des Medienwandels dar. Das zunehmend unübersichtliche Internet mit seiner Vielzahl an … gefilterten, kompakten Überblick über die Umbrüche der Medienlandschaft durch die Digitalisierung, das Internet.Die Beiträge …
Persistent link: https://www.econbiz.de/10012015342
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Social media and newsroom production decisions
Cagé, Julia; Hervé, Nicolas; Mazoyer, Béatrice - 2022
Persistent link: https://www.econbiz.de/10013260019
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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...
Persistent link: https://www.econbiz.de/10014230342
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Social media as a tool of political communication
Słomski, Wojciech - In: European research studies 26 (2023) 2, pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289