Narrow search
Showing 31 - 40 of 87
Cover Image
A modified duopoly game model in bulk commodity transportation markets
Yang, Zhiyong; Perakis, A. N. - In: International game theory review 9 (2007) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10003522979
Cover Image
Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior
Yang, Zhiyong; Janakiraman, Narayan; Hossain, Mehdi T.; … - In: Journal of business research : JBR 121 (2020), pp. 400-408
Persistent link: https://www.econbiz.de/10012417361
Cover Image
Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing
Yang, Zhiyong; Jamal, Ahmad; Zhou, Lianxi - In: Industrial marketing management : the international … 91 (2020), pp. 521-522
Persistent link: https://www.econbiz.de/10012422330
Cover Image
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Cover Image
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Cover Image
When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.; Yang, Zhiyong; Saini, Ritesh; Itani, … - In: Organizational behavior and human decision processes : … 160 (2020), pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
Cover Image
How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong; Yang, Zhiyong; Zhang, Yinlong; … - In: Journal of marketing research 59 (2022) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
Cover Image
Misperception of multiple risks in medical decision-making
Mourali, Mehdi; Yang, Zhiyong - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10014314341
Cover Image
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type
Zhao, Xiaohong; Cai, Fengyan; Yang, Zhiyong - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 398-416
Persistent link: https://www.econbiz.de/10014316615
Cover Image
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279
Persistent link: https://www.econbiz.de/10014279188