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Unfair customer reviews : third-party perceptions and managerial responses
Surachartkumtonkun, Jiraporn; Grace, Debra; Ross, Mitchell - In: Journal of business research : JBR 132 (2021), pp. 631-640
Persistent link: https://www.econbiz.de/10012581646
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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Developing brand champions : a franchaisee perspective
King, Ceridwyn; Grace, Debra; Weaven, Scott - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1308-1336
Persistent link: https://www.econbiz.de/10010209641
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Surviving an economic downturn : dynamic capabilities of SMEs
Weaven, Scott; Quach, Sara; Thaichon, Park; Frazer, Lorelle - In: Journal of business research : JBR 128 (2021), pp. 109-123
Persistent link: https://www.econbiz.de/10012494444
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Workplace relationship cohesion : an internal customers' perspective
Grace, Debra; King, Ceridwyn; Iacono, Joseph Ki - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 123-144
Persistent link: https://www.econbiz.de/10011602724
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Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei; Grace, Debra; Ross, Mitchell - In: Journal of retailing and consumer services 46 (2019), pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
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Investigating brand visibility in luxury consumption
Shao, Wei; Grace, Debra; Ros, Mitchell - In: Journal of retailing and consumer services 49 (2019), pp. 357-370
Persistent link: https://www.econbiz.de/10012026007
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Brand fidelity : a relationship maintenance perspective
Grace, Debra; Ross, Mitchell; King, Ceridwyn - In: The journal of brand management : an international journal 25 (2018) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
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City elements propelling city brand meaning-making processes : urban reminders, the arts, and residential behavior
Green, Amelia; Grace, Debra; Perkins, Helen - In: Marketing theory 18 (2018) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10011926122
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Predicting organizational form choice from pre-entry characteristics of franchisees
Weaven, Scott; Baker, Brent L.; Edwards, Chase; Frazer, … - In: Australasian marketing journal 26 (2018) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10011880461