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Prescription Drug Advertising and Drug Utilization : The Role of Medicare Part D
Alpert, Abby - 2015
Pharmaceutical firms currently spend over $4 billion on direct-to-consumer advertising (DTCA) of prescription drugs, a … driven by the introduction of Medicare Part D in 2006. Using data on advertising for local media markets from Nielsen, we … beneficiaries compared to areas with a low concentration. We examine the effects of this sudden differential increase in advertising …
Persistent link: https://www.econbiz.de/10013011931
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Prescription Drug Advertising and Drug Utilization : The Role of Medicare Part D
Alpert, Abby - 2015
Pharmaceutical firms currently spend over $4 billion on direct-to-consumer advertising (DTCA) of prescription drugs, a … driven by the introduction of Medicare Part D in 2006. Using data on advertising for local media markets from Nielsen, we … beneficiaries compared to areas with a low concentration. We examine the effects of this sudden differential increase in advertising …
Persistent link: https://www.econbiz.de/10012456956
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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - In: Journal of public economics 221 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
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The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - 2010
Persistent link: https://www.econbiz.de/10003968706
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - In: Southern economic journal 79 (2012) 1, pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - 2006
Persistent link: https://www.econbiz.de/10003287459
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI; Kc, Diwas Singh - In: Journal of marketing research 57 (2020) 4, pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
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The pharmaceutical market in the people's Republic of China in transition : current situation and development trends
Chou, Yu-Wen - 2008
Persistent link: https://www.econbiz.de/10003756813
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Learning to trust flu shots : quasi-experimental evidence from the 2009 swine flu pandemic
Maurer, Jürgen; Harris, Katherine M. - In: Health economics 25 (2016) 9, pp. 1148-1162
Persistent link: https://www.econbiz.de/10011542780