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Academic dishonesty using soci...
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A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Journal of business research : JBR
63
(
2010
)
9
,
pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
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33
Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael S.
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-594
Persistent link: https://www.econbiz.de/10008640537
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