This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes...

Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This...

Purpose – This study aims to examine aspects of children’s sustainability socialization. Many studies examine children’s attitudes to sustainability. However, few studies build an understanding of how, where and when children are socialized to sustainability. Design/methodology/approach...

Cover -- Editorial boards -- Guest editorial -- Intersectional research stories of responsibilising the family for food, feeding and health in the twenty-first century -- Intercultural household food tensions: a relational dialectics analysis -- Learning from the past? An exploratory study of...