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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations

York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10009549363

Marketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible Personality Conceptualizations

York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009842569

Drivers of clothing disposal in the US : an exploration of the role of personal attributes and behaviours in frequent disposal

Lang, Chunmin; Armstrong, Cosette M. Joyner; Brannon, … - In: International journal of consumer studies 37 (2013) 6, pp. 706-714

Persistent link: https://www.econbiz.de/10010221385

Intervention improves restaurant employees' food safety compliance rates

York, Valerie K.; Brannon, Laura A.; Shanklin, Carol W.; … - In: International Journal of Contemporary Hospitality Management 21 (2009) 4, pp. 459-478

Purpose – This paper aims to evaluate the relative effectiveness of four‐hour ServSafe ® food safety training, a theory‐based intervention targeting food service employees' perceived barriers to implementing food safety practices, and a combination of the two treatments. Dependent...

Persistent link: https://www.econbiz.de/10014762951