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Die objektiv vergleichende Werbung
Werner, Olaf - In: Der Betrieb 24 (1971) 46, pp. 2193-2201
Persistent link: https://www.econbiz.de/10002994710
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Die objektiv vergleichende Werbung
Werner, Olaf - In: Der Betrieb 24 (1971) 47, pp. 2245-2249
Persistent link: https://www.econbiz.de/10002994712
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Bezugnehmende Werbung
Werner, Olaf - In: WISU-Studienblatt 1 (1972) 12, pp. 587-590
Persistent link: https://www.econbiz.de/10002994713
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Multi-dimensional signalling : received 15.1.1985
Wilson, Robert - In: Economics letters 19 (1985) 1, pp. 17-21
Persistent link: https://www.econbiz.de/10002995857
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Marketing and communications media dictionary
Vigrolio, Tom; Zahler, Jack - 1969
S. 345-423: Publications list for publicity use …
Persistent link: https://www.econbiz.de/10002998244
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The model of advertising effects as a tool of marketing science
Vuokko, Pirjo - In: Studies in marketing and business administration : …, (pp. 94-117). 1983
Persistent link: https://www.econbiz.de/10002998350
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Privredna propaganda
Vračar, Dragutin - 1982 - 3. izd
Persistent link: https://www.econbiz.de/10002999024
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Recent FTC actions : implications for the advertising strategist
Wilkes, Robert E.; Wilcox, James B. - In: Journal of marketing 38 (1974) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10003001143
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Advertising and value maximization : an integrative approach
Yawitz, Jess B. - In: Decision sciences : DS 9 (1978) 2, pp. 196-205
Persistent link: https://www.econbiz.de/10003001462
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Comparison advertising : problems and potential
Wilkie, William L.; Farris, Paul W. - In: Journal of marketing 39 (1975) 4, pp. 7-15
Persistent link: https://www.econbiz.de/10003001472