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Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 7, pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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New luxury brand positioning and the emergence of masstige brands
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
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Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.; Kitchen, Philip J. - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling; Kitchen, Philip J.; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
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Integrated brand marketing and measuring returns
Kitchen, Philip J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003973261
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
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Corporate communication : reputation in action
Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008
Persistent link: https://www.econbiz.de/10003690670
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Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358