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New competencies for the future : how changes and trends in media convergence demand new skills from the workforce
Diehl, Sandra; Karmasin, Matthias; Leopold, Andrea; … - In: Media and convergence management, (pp. 353-376). 2013
Persistent link: https://www.econbiz.de/10009767956
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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New technologies and organizational health : how changing requirements of the digital workplace compel employers to think about workplace health promotion
Koinig, Isabell; Diehl, Sandra - In: Media and change management : creating a path for new …, (pp. 125-141). 2022
Persistent link: https://www.econbiz.de/10013167341
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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Conclusion: The need for an agile organization as triggered by the COVID-19 pandemic
Koinig, Isabell; Diehl, Sandra; Karmasin, Matthias - In: Media and change management : creating a path for new …, (pp. 491-501). 2022
Persistent link: https://www.econbiz.de/10013167467
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Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Karmasin, Matthias (ed.); Diehl, Sandra (ed.);  … - 2022 - 1st ed. 2022.
1. Introduction -- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change -- 3. Strange bedfellows? Business Modelling, Convergence and Change Management -- 4. The effects of big data on media management -- 5. Controlling and Change Management -- 6....
Persistent link: https://www.econbiz.de/10012821382
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Replicating the CSR-Advertising-Effectiveness model : do consumers' attitudes towards corporate socially responsible behavior in the pharmaceutical industry change over time?
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Designing and communicating experience, (pp. 305-320). 2021
Persistent link: https://www.econbiz.de/10012648334
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Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell; Diehl, Sandra; Terlutter, Ralf - In: The SAGE handbook of marketing ethics, (pp. 367-382). 2021
Persistent link: https://www.econbiz.de/10012306267
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Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
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Responses to CSR appeals in non-prescription drug ads : evidence from Brazil and the United States
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Corporate social responsibility and corporate …, (pp. 133-155). 2017
Persistent link: https://www.econbiz.de/10011770451