Replicating the CSR-Advertising-Effectiveness model : do consumers' attitudes towards corporate socially responsible behavior in the pharmaceutical industry change over time?
Isabell Koinig, Sandra Diehl, and Barbara Mueller
| Year of publication: |
2021
|
|---|---|
| Authors: | Koinig, Isabell ; Diehl, Sandra ; Mueller, Barbara |
| Published in: |
Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 305-320
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-32201-4_21 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648334