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Enhancing creativity perception through fear

Benoit, Ilgım Dara; Miller, Elizabeth G. - In: Journal of business research : JBR 139 (2022), pp. 1084-1098

Persistent link: https://www.econbiz.de/10013194338

How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude

Lee, Jihyeon; Kim, Hanku - In: Journal of consumer behaviour 21 (2022) 2, pp. 214-230

Persistent link: https://www.econbiz.de/10013177506

Mind the attention gap : how does digital advertising impact choice under low attention?

Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark - In: European journal of marketing 56 (2022) 2, pp. 442-466

Persistent link: https://www.econbiz.de/10013173436

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186

Persistent link: https://www.econbiz.de/10012237793

Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation

Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248

Persistent link: https://www.econbiz.de/10012237806

Attention, memory and preference for direct and indirect print advertisements

Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261

Persistent link: https://www.econbiz.de/10012237808

"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238314

Effectiveness of animal images in advertising

Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32

Persistent link: https://www.econbiz.de/10012287520

Contribution of vanity to consumer apparel advertising perception

Wong, Winifred; Malone, Timothy - In: Journal of fashion marketing and management 20 (2016) 1, pp. 54-71

Persistent link: https://www.econbiz.de/10011575249

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