stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising …, additional research to better understand advertising avoidance is needed. Most advertising avoidance studies to date measure … either task attention or attention to advertising. This paper contributes to a more holistic view of attention by examining …

of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … advertising was also examined in the study. The results show that sexual stimuli are not more eye-catching than non-sexual, as … overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and …