Mayer, James; Peev, Plamen; Kumar, Piyush - 2014
operationalized through Need for Cognition. We find that humor based on disparagement processes “breaks through” the cognitive … suggest that the relationship between cognitive processing (as operationalized through Need for Cognition) and resultant … would have reinforced Zhang’s (1996b) assertion that a person’s Need for Cognition will play a key role in the evaluation of …