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Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93

Persistent link: https://www.econbiz.de/10011707661

Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes

Mayer, James; Peev, Plamen; Kumar, Piyush - 2014

operationalized through Need for Cognition. We find that humor based on disparagement processes “breaks through” the cognitive … suggest that the relationship between cognitive processing (as operationalized through Need for Cognition) and resultant … would have reinforced Zhang’s (1996b) assertion that a person’s Need for Cognition will play a key role in the evaluation of …

Persistent link: https://www.econbiz.de/10014140635

Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711

Persistent link: https://www.econbiz.de/10014332329

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load

Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164

Persistent link: https://www.econbiz.de/10011529750

The effect of non-stereotypical gender role advertising on consumer evaluation

Chu, Kyounghee; Lee, Doo-Hee; Kim, Ji Yoon - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 106-134

Persistent link: https://www.econbiz.de/10011547965

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

When does green advertising work? : the moderating role of product type

Kong, Ying; Zhang, Lingling - In: Journal of marketing communications 20 (2014) 3, pp. 197-213

Persistent link: https://www.econbiz.de/10010389733

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Feel, think, avoid : testing a new model of advertising avoidance

Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364

Persistent link: https://www.econbiz.de/10012515867