This paper explores the long-term partnership benefits of local strategic alliances in the software industry. A structural model of the value continuum is formulated and tested on data from small and midsize enterprises in Germany. Partial Least Squares Analysis is used to investigate the...

Purpose: Considering the scant scholarly research on elderly customers’ behaviors, this study aims to investigate elderly customers’ reactions to service failure. Additionally, it takes into account customers’ emotions and abilities to cope with stressful situations and achieve successful...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chain management. They present opportunities for enhancing resilience and sustainability as well as recent approaches for supply chain...

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach's original presentation and...

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Partial least squares-based path modeling with latent variables is a methodology that allows to estimate complex cause-effect relationships using empirical data. The assumption that the data is collected from a single homogeneous population is often unrealistic. Identification of different...