Becker, Jan-Michael; Proksch, Dorian; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 50 (2021) 1, pp. 46-66
Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach's original presentation and...