The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

Purpose: The purpose of this study is to examine differences between excellent and following groups based on individual and organizational capabilities and operational performance, focusing on Nepalese SMEs. Design/methodology/approach: The proposed research model and a set of hypotheses were...