Priya, Richa; Gandhi, Aradhana Vikas; Shaikh, Ateeque - In: Benchmarking: An International Journal 25 (2018) 2, pp. 743-762
Purpose: The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers. Design/methodology/approach: The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young...