Purpose: The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers. Design/methodology/approach: The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young...

Purpose: This paper aims to elucidate and extend the concept of power and fairness in the context of franchisor–franchisee relationship. Design/methodology/approach: On the basis of Dul and Hak’s (2007) recommendations, the conceptual model is developed from closely related domains (e.g....

Purpose: The purpose of this paper is to examine the direct impact of proactive customer orientation (PCO) and responsive customer orientation (RCO) on word-of-mouth (WoM) and cross-buying (CB). Further, this study tests the mediating role of perceived value (PV) in the relationship between...

Purpose: This paper aims at identifying the antecedents of entrepreneurial intentions among females in India using the theory of planned behaviour. Design/methodology/approach: This study is based on the Adult Population Survey (APS) of the Global Entrepreneurship Monitor (GEM), which has...