A paradigmatic and methodological examination of market orientation research
Year of publication: |
2018
|
---|---|
Authors: | Shaikh, Ateeque ; Modi, Pratik ; Yadav, Vanita ; Kumar, Prashant |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 3/4, p. 371-400
|
Subject: | Market orientation | Methodological review | Research paradigms | Literature review | Positivism | Interpretivism | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method | Demographie | Demography | Erkenntnistheorie | Epistemology | Fachzeitschrift | Journal | Marktforschung | Market research |
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