Purpose – The purpose of this paper is to explore the dynamic nature in building and losing trust in business to consumer (B2C) eBusiness in an effort to better understand the casual nature of trust. Design/methodology/approach – The paper uses system dynamics as a lens to interpret and...

Purpose – The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings. Design/methodology/approach – The methodology employed for primary research was qualitative. Six of the major...

Purpose – The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands proneness. Design/methodology/approach – In order...

Purpose – The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles. Design/methodology/approach – Increasing volumes of textiles are being produced, purchased and disposed of in landfill...

Purpose – Store brands represent an important part of the consumer goods market and a prominent research area. The purpose of this paper is to address a well‐defined problem of store brand research and is concerned with individual characteristics that explain heterogeneous preferences for...

Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics....

Purpose – The purpose of this study is to compare the patrons of chain home centers and patrons of small hardware stores. Design/methodology/approach – A questionnaire was administered to individuals residing in two adjacent metropolitan areas located in the US Midwest. Respondents were...

Purpose – The purpose of the study is to increase the understanding of the diverse retail channel preferences of online bank customers by examining their channel attribute preferences in electronic bill paying. Two different groups of online customers were examined: those who pay their bills...

Purpose – In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus‐organism‐response based...