Similar Search Results

Narrow search

Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite

Mittal, Vikas; Sridhar, Shrihari - In: Industrial marketing management : the international … 88 (2020), pp. 396-409

Persistent link: https://www.econbiz.de/10012285378

The transition from product to solution selling : the role and organization of employees engaged in current business

Levihn, Ulrika; Levihn, Fabian - In: Journal of business-to-business marketing 23 (2016) 3, pp. 207-219

Persistent link: https://www.econbiz.de/10011606388

Rethinking business segmentation : a conceptual model and strategic insights

Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176

Persistent link: https://www.econbiz.de/10012202451

Exploring proactive market strategies

Brege, Harald; Kindström, Daniel - In: Industrial marketing management : the international … 84 (2020), pp. 75-88

Persistent link: https://www.econbiz.de/10012162463

The strategic hybrid orientation and brand performance of B2B SMEs

Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606

Persistent link: https://www.econbiz.de/10011777180

Multistage Market Segmentation : An Exploration of B2B Segment Alignment

Thomas, Robert J. - 2016

Market segmentation of business-to-business customers based on their needs has proven to be a useful tool for firms seeking to find customers who provide the best response to their offer. The purpose of this study is to explore the possibility of identifying market segments in multistage markets...

Persistent link: https://www.econbiz.de/10012983230