Chatzipanagiotou, K. C.; Koritos, Christos - 2022
This paper aims to suggest an empirically based typology of hotels according to their marketing information systems … between the effectiveness of a hotel’s MrkIS and that hotel’s overall effectiveness, compared with that of others from the … suggested typology. The paper collected empirical data from a sample of 254 luxury and five-star Greek hotels. They conducted a …