Operating synergy and marketplace performance of dual-branded hotels
Minsun Kim, Chun-Hung (Hugo) Tang
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Minsun ; Tang, Chun-Hung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 98.2021, p. 1-13
|
| Subject: | Dual branding | Marketplace performance | Operating cost | Revenue volatility | Hotellerie | Hotel industry | Markenführung | Brand management | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Volatilität | Volatility | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198495