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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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Consumer reactance to promotional favors
Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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Optimal prices and trade-in rebates for successive-generation products with strategic consumers and limited trade-in duration
Hu, Shu; Ma, Zu-Jun; Sheu, Jiuh Biing - In: Transportation research / E : an international journal 124 (2019), pp. 92-107
Persistent link: https://www.econbiz.de/10012022160
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas; Wilken, Robert; Geisendorf, Sylvie - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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Online store discount strategy in the presence of consumer loss aversion
Ma, Shanshan; Lin, Jie; Zhao, Xuan - In: International journal of production economics 171 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011437201
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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Multi-item EOQ model while demand is sales price and price break sensitive
Pal, Brojeswar; Sana, Shib Sankar; Chaudhuri, Kripasindhu - In: Economic modelling 29 (2012) 6, pp. 2283-2288
Persistent link: https://www.econbiz.de/10009673757
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Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
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An incremental discount pricing schedule with multiple customers and single price break
Kim, Kap H.; Hwang, Hark - In: European journal of operational research : EJOR 35 (1988) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10003584526