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An introduction to consumer metamorphosis in the digital age
Coşkun, Inci Oya; Yılmaz, Hakan - In: E-consumers in the era of new tourism, (pp. 1-12). 2016
Persistent link: https://www.econbiz.de/10011443707
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New toy of marketing communication in tourism : gamification
Yılmaz, Hakan; Coşkun, İnci Oya - In: E-consumers in the era of new tourism, (pp. 53-71). 2016
Persistent link: https://www.econbiz.de/10011443715
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763