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Integrierte Marketingfunktionen

Meyer, Paul W. (contributor); Meyer, Paul W. (ed.) - 1990 - 2., überarb. Aufl

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Absatzwirtschaft : gesamtwirtschaftliche Aufgabe ; unternehmerische Gestaltung

Schäfer, Erich - 1981 - 3., wesentl. erw. Aufl.

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Strategic supply chain alignment : best practice in supply chain management

Gattorna, John (ed.) - 1998

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Strategisches Marketing

Rennhak, Carsten - 2017

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What's psychology worth? : a field experiment in the consumer credit market

Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2005

Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...

Persistent link: https://www.econbiz.de/10011612044

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10011446211