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Effects of background music on evaluations of visual images
Klein, Kristina; Melnyk, Valentyna; Völckner, Franziska - In: Psychology & Marketing 38 (2021) 12, pp. 2240-2246
Persistent link: https://www.econbiz.de/10012633198
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Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina; Melnyk, Valentyna - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659923
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659926
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-38
Persistent link: https://www.econbiz.de/10010037711
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Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna - In: Australasian marketing journal 22 (2014) 4, pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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Creating effective loyalty programs knowing what (wo-)men want
Melnyk, Valentyna - 2005
Persistent link: https://www.econbiz.de/10003312579
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna; Van Osselaer, Stijn M. J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596