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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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The early years: information overload and quality perception
Jacoby, Jacob; Maheswaran, Durairaj; Haugtvedt, Curtis P.; … - 2015
Persistent link: https://www.econbiz.de/10011444686
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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob; Craig, C. S.; Malhotra, Naresh K. - 2015
Persistent link: https://www.econbiz.de/10011444749
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Methods and measures: selected papers
Jacoby, Jacob; Mazursky, David; Silberer, Günter; Roth … - 2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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Interaction effects in multiple regression
Jaccard, James - 1990 - 1. print.
Persistent link: https://www.econbiz.de/10013382805