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Leadership im Kulturbetrieb
Klein, Armin - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716477
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Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.; Cutler, Bob D. - 2008
Persistent link: https://www.econbiz.de/10003717586
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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590
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Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda; Padanyi, Paulette - 2008
Persistent link: https://www.econbiz.de/10003717592
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Entrepreneurship and leadership in marketing the arts
Colbert, François - 2008
Persistent link: https://www.econbiz.de/10003717594
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Employment and output for the cultural industries
Throsby, Charles D.; Zednik, Anita - 2008
Persistent link: https://www.econbiz.de/10003719290
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Journal of cultural economy
Centre for Research on Socio-Cultural Change - London [u.a.] : Routledge, Taylor & Francis Group - 1.2008 -
Persistent link: https://www.econbiz.de/10003719461
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Kultursponsing
Gran, Anne-Britt; Hofplass, Sophie - 2007 - 1. utg., 1. oppl
Persistent link: https://www.econbiz.de/10003632924
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Artistes et marchés
Frège, Xavier - 2007 - Nouv. éd.
Persistent link: https://www.econbiz.de/10003639708
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Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper; Curtis, Kerry P.; Smith, Anne W. - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003732071