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Comparing benefit- and attribute-based menu assortments: an exploratory study

Kwon, Eunjin; Mattila, Anna - In: Journal of Service Theory and Practice 27 (2017) 1, pp. 87-101

Purpose The purpose of this paper is to examine the joint effects of menu pages (single page vs multiple pages) and assortment organization (benefit- vs attribute-based) on consumers’ perceptions of variety with large assortments. Design/methodology/approach A 2 (assortment structure: single...

Persistent link: https://www.econbiz.de/10014907384

The impact of Sino‐western cultural differences on IT products consumption

Mingxia, Zhu; Quan, Rose; Xuan, Kuang - In: Journal of Technology Management in China 1 (2006) 2, pp. 159-173

Purpose – Fast‐developed IT products have had a great impact on high technology business. With increases of foreign investments flowing into Chinese IT markets, the impact of national culture and ethnicity on consumer behaviour has become a recognized issue. The main purpose of this paper is...

Persistent link: https://www.econbiz.de/10014908105

A study of factors affecting the success of private label brands in Chinese e‐market

Huei‐Chen, Hsu - In: Journal of Technology Management in China 2 (2007) 1, pp. 38-53

Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands versus private label brands (PLB) in urban China on the internet. Design/methodology/approach – In this paper, the research is designed to investigate the factors perception...

Persistent link: https://www.econbiz.de/10014908118

Will consumers pay a premium for ethical information?

Carter, Robert E. - In: Social Responsibility Journal 5 (2009) 4, pp. 464-477

details the multi‐step consumer decision‐making process that marketers need to understand in order to market a premium priced …

Persistent link: https://www.econbiz.de/10015021900

Consumer stakeholder view of corporate social responsibility: a comparative analysis from USA and India

Gupta, Shruti - In: Social Responsibility Journal 7 (2011) 3, pp. 363-380

Purpose – The objective of this research is to examine the perception of corporate social responsibility (CSR) held by consumers in India and America in order to draw out similarities and differences in conceptualization and response. Design/methodology/approach – This paper uses a...

Persistent link: https://www.econbiz.de/10015021969

Measuring brand social responsibility: a new scale

Dincer, Banu; Dincer, Caner - In: Social Responsibility Journal 8 (2012) 4, pp. 484-494

Purpose – The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to develop a scale to measure this construct. Design/methodology/approach – Using corporate social responsibility scales and the existing literature, a pre‐test to establish an...

Persistent link: https://www.econbiz.de/10015022019

Environmental attitude and ecological behaviour of Indian consumers

Singh, Narendra; Gupta, Karnika - In: Social Responsibility Journal 9 (2013) 1, pp. 4-18

Purpose – To create a sustainable environment, the aim of this study is to explore and identify the components of environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental attitude components as moderators and investigates...

Persistent link: https://www.econbiz.de/10015022027

Fair trade consumption from the perspective of US Baby Boomers

Benson, Ebony; Y. Hiller Connell, Kim - In: Social Responsibility Journal 10 (2014) 2, pp. 364-382

Purpose – The purpose of this study is to expand the knowledge base of Baby Boomers’ attitudes, behaviours and … the participants exhibited positive attitudes towards fair trade but were minimally engaged in fair trade purchasing … is the comparison of differences in fair trade knowledge, attitudes and behaviours of Early vs Late Baby Boomers. It also …

Persistent link: https://www.econbiz.de/10015022575

Keeping M&A on an even keel (Mergers and acquisitions)

Gould, B - In: The Antidote 3 (1998) 2, pp. 4-5

States mergers and acquisitions (M&A) activity produces notoriously mixed results but that some companies do very well using M&A to grow shareholder returns at a phenomenal rate. Records that M&A, long seen as the domain of finance and strategy, is becoming something to be managed across all...

Persistent link: https://www.econbiz.de/10015017971

Focusing on what to sell (or buy)

Kippenberger, T - In: The Antidote 3 (1998) 2, pp. 9-11

Contends that a continuous process of value‐destruction lurks in many diversified corporates, causing the HQ to depress the performance of subsidiaries, invisibly and inevitably. Cites evidence from research to argue that many big US and UK companies are ripe for demerger. Sums up, that for...

Persistent link: https://www.econbiz.de/10015017972