Are consumers' reasons for and against behaviour distinct?
Year of publication: |
2016
|
---|---|
Authors: | Chatzidakis, Andreas ; Hibbert, Sally ; Winklhofer, Heidi |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 124-144
|
Subject: | Ethics | Decision making | Attitudes | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Ethik | Unternehmensethik | Business ethics |
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