Bogicevic, Vanja; Bujisic, Milos; Cobanoglu, Cihan; … - In: International Journal of Contemporary Hospitality Management 30 (2018) 2, pp. 874-899
Purpose: The purpose of this study is to investigate what people with different demographic characteristics such as age and gender expect from hotel room design and examine how design preferences affect purchase intent and desire to stay and word-of-mouth behavior. Design/methodology/approach:...