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Pepsico Amea : the role of pac...
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Abraaj Capital Limited : celebration of entrepreneurship (CoE)
Balakrishnan, Melodena Stephens
;
Michael, Ian
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2012
Persistent link: https://www.econbiz.de/10011456183
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GEA Group Aktiengesellschaft : doing business in the Middle East
Michael, Ian
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Balakrishnan, Melodena Stephens
;
Khan, Zeenath
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2013
Persistent link: https://www.econbiz.de/10011456403
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Etihad Airways : reputation management - an expample of the Eyjafjallajökull Iceland Volcano
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456274
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Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456278
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Al Ain Dairy : managing demand and supply
Balakrishnan, Melodena Stephens
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2012
Persistent link: https://www.econbiz.de/10011456282
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ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
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2013
Persistent link: https://www.econbiz.de/10011456302
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Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
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2013
Persistent link: https://www.econbiz.de/10011456388
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American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
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2013
Persistent link: https://www.econbiz.de/10011456395
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Managing at the edge of chaos : Middle East North Africa - perspectives for international management
Balakrishnan, Melodena Stephens
- In:
Handbook of contemporary research on emerging markets
,
(pp. 317-354)
.
2016
Persistent link: https://www.econbiz.de/10011459754
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Revitalizing forgotten place brands through touring consumption : the case of tle old London Underground Company
Balakrishnan, Melodena Stephens
- In:
Touring consumption
,
(pp. 21-55)
.
2015
Persistent link: https://www.econbiz.de/10011291325
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