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Given today’s hypercompetitive global economy, it is important to understand the ethical attitudes and standards of entrepreneurs in the US as well as in the other parts of the world. This study of ethical attitudes and standards is grounded in theory and previous research. One hundred and...
Persistent link: https://www.econbiz.de/10014903462
priority. If policy makers wish to influence the ethics of small firms, they need to be aware of this diversity of viewpoints …
Persistent link: https://www.econbiz.de/10014903466
Although there are a growing number of studies which have investigated links between market orientation and performance in service firms, there has been limited research which compares the market orientations of goods and service firms. The results of this study, based on a large...
Persistent link: https://www.econbiz.de/10014904934
perceptions of consumer ethics from young consumers on five continents. The study seeks to present a profile of consumer … investigation into consumer ethics helps businesses understand what their customer base believes is the right thing in their role as … customer. This is a large‐scale study of consumer ethics including 3,739 respondents on five continents offering an evolving …
Persistent link: https://www.econbiz.de/10014905312
structural equation modeling, the results indicate that: ethics training is positively related to salesperson ethical attitude … ethics training to help enhance their ethical attitude in the job. Salespeople should also seek to establish and maintain …
Persistent link: https://www.econbiz.de/10014905400
controversial activities. Introduces the concept of services as a performance and the current status of ethics in marketing with …
Persistent link: https://www.econbiz.de/10014905589
other marketing professionals on various components of marketing ethics. Finds the results generally indicate that members … ethics investigated.  …
Persistent link: https://www.econbiz.de/10014905598
Because salespeople operating under an outcome‐based control system are likely to be motivated by self‐interest, sales quotas are believed to drive salespeople to perform unethical behavior, particularly if this behavior is deemed necessary to achieve quota. Accordingly, this article...
Persistent link: https://www.econbiz.de/10014905630
The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a telephone survey methodology to compare attitudes toward Olympic sponsorship by a leading US brewer with general...
Persistent link: https://www.econbiz.de/10014905656
The practice of marketing credit cards on college campuses is becoming increasingly controversial. Critics have charged that credit card companies use unethical practices to encourage students to become overloaded with debt. In response, many colleges now ban credit card solicitors from campus....
Persistent link: https://www.econbiz.de/10014905783