Purpose – The ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading to a hitherto intractable debate. This paper seeks to shed new light on this debate using two alternative...

The aim of this article is to analyze the ethical decisions taken by organizations both in everyday life as well as in exceptional circumstances. For this purpose, we thought it would be important to bring into account the ethical issues within organizations, such as: responsibility, morals or...