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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

Persistent link: https://www.econbiz.de/10014380747

The effects of word-of-mouth incentivization on consumer brand attitude

Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735

Persistent link: https://www.econbiz.de/10011416934

Effect of Complementary Product Fit and Brand Awareness on Brand Attitude After M&As : Word of Mouth as a Moderator

Lee, Hsiang-Ming - 2019

The main purpose of this study was to examine how complementary product fit and awareness influence brand attitude after Mergers and acquisitions (M&As). The study also examined the moderating effect of word of mouth. A survey was conducted with 411 respondents (162 males and 249 females), who...

Persistent link: https://www.econbiz.de/10012898834

UGC attributes and effects : implication for luxury brand advertising

Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967

Persistent link: https://www.econbiz.de/10012623909

Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads

Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103

Persistent link: https://www.econbiz.de/10012631932

Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products

Huang, Qiuyi; Zheng, Xiaoping; Zhang, Mengjie; Zhang, … - In: Journal of economic interaction and coordination 17 (2022) 3, pp. 875-896

Persistent link: https://www.econbiz.de/10013272027

Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301

Persistent link: https://www.econbiz.de/10013280095

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655

Persistent link: https://www.econbiz.de/10011597014

Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth

Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255

Persistent link: https://www.econbiz.de/10012098687

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